Tuesday, December 31, 2019

Violence and Conflict in William Shakespeares Romeo and...

Violence and Conflict in William Shakespeares Romeo and Juliet â€Å"Romeo and Juliet† is a large tragic play, which is about two feuding families the Montagues and the Capulets of Verona. Although it is a play about love, there are many scenes that contain violence and conflict. The play opens with a conflict between the Capulet and Montague households who become involved in arguments in a public place in Verona, they lose their tempers and swords are drawn. The play ends with two innocent people dieing to do with the two feuding families. The violence in the play happens because of an ancient feud between the Montagues and the Capulets, which leads to the tragic deaths of Romeo and Juliet. The†¦show more content†¦An audience in the 16th Century would have liked â€Å"Romeo and Juliet† because although work had to be done, leisure was an important part of the lives of the English people during Elizabethan times. In the 16th Century there was perfect cultural achievement, particularly in the area of music and drama. People would have liked this play because it contains scenes of an adult nature and violence, it is classed as a play for young and old, there is lots of excellent music in which people could have a dance and sing along with, also Shakespeare’s plays have several themes in them. I am going to analyse Act 1 Scene 1 which is the opening fight scene. It is a very violent start, even the language. The scene takes place in Verona. Samson and Gregory are from the Capulet household and Abraham and Benvolio are from the Montagues, they are servants for each of the households. The fight starts â€Å"Nay as they dare. I will bite my thumb at them, which is disgrace to them if they bear it†. The audience would realise this was an insult which shows violence is evident from the start. Tybalt tries to start a fight by saying â€Å"talk of peace? I hate the word, as I hate hell, all Montague’s, and thee. Have at thee cowards†. Lord Capulet and Lord Montague are also involved in this scene. They dislike each other because they are the leadersShow MoreRelatedViolence and Conflict in William Shakespeares Romeo and Juliet856 Words   |  4 PagesViolence and Conflict in William Shakespeares Romeo and Juliet Romeo and Juliet, a story set in Verona Italy, tells the story of â€Å"two star crossed lovers† from two feuding families, the Capulets and Montagues. There is much violence and conflict in the play and this in the main, stems from the feud. The plays themes are punishment, revenge, supernatural fate, lies, deceit, and conflict. After a while, Romeo and Juliet secretly marry behind their parents backs, perhaps Read MoreViolence and Conflict in William Shakespeares Romeo and Juliet1298 Words   |  6 PagesViolence and Conflict in William Shakespeares Romeo and Juliet It is the violence and conflict that make this play exciting and thrilling. You would think that Romeo and Juliets main theme would be that of love. However, violence and conflict also became one of the main themes in this play. There were all kinds of examples of different types of disorder and conflict, brawls and fights between the two houses, the Montagues and Capulets, the violence of angry passionRead MoreThe Tragedy of Romeo and Juliet: Who Is to Blame for Their Deaths?1460 Words   |  6 PagesWilliam Shakespeare, a world-renowned playwright, poet, and actor, has been known for centuries all around the world for his great variety of brilliant, poetic, and creative plays written during the Elizabethan Era. Shakespeare’s plays have the reputation of being among the greatest in the English language and Western literature, traditionally divided into the genres of tragedy, history, and comedy, and comprising of various imaginative settings, plots, characters, and conflicts. They have been translatedRead MorePetrol Station Scene Analysis844 Words   |  4 PagesIn the Petrol Station scene, William Shakespeare’s important theme of violence is amplified and discussed through Baz Luhrmann’s filmic interpretation. The theme of conflict between the Montagues and the Capulets is a constant and crucial idea throughout the play. Baz Luhrmann has highlight ed the traditional Shakespearean language by modifying the setting to a modern context, therefore the audience is able to relate to the text. Furthermore, the setting choice of a petrol station provides the filmRead MoreRomeo And Juliet Film Analysis884 Words   |  4 PagesWilliam Shakespeare, is the most famous playwright of the English language as he successfully conveys many universal themes, in his 16th century tragedy, Romeo and Juliet, appealing to the audience during the time which it was produced. Hence it raises the question of how effective would Baz Luhrmanns 1996 film be as appealing to a 20th century audience? Luhrmann’s form of displaying the original play as a film, is a significant modern appropriation, as the audience can physically see the play unfoldingRead MoreWilliam Shakespeares Use of Dramatic Devices in Act 3 Scene 1 of Romeo and Juliet695 Words   |  3 PagesWilliam Shakespeares Use of Dramatic Devices in Act 3 Scene 1 of Romeo and Juliet Romeo and Juliet were written around 1595, by William Shakespeare. Romeo and Juliet is a tragic play. The play is basically a love and violence play but it’s hard to bring them both together because they both have a tragic outcome. The play is all about two families (Montagues and Capulets) that have a feud but their children fell in love with each other (Romeo and Juliet). Juliet’sRead MoreWilliam Shakespeare s Romeo And Juliet1378 Words   |  6 Pagesthe late 14th century, William Shakespeare’s Romeo and Juliet has copious imagery, displaying the relationship between cruelty and affection in the play. Multiple times, Romeo and Juliet’s seemingly incorruptible love for each other is conflicted by violent acts occurring around them. In their dialogue, saturated with light and dark imagery, brutality is shown dominating Romeo and Juliet’s relationship. The sensory images provide a very sharp contrast in the play. Shakespeare’s use of light and darkRead MoreViolence and Conflict in Romeo and Juliet by William Shakespeare765 Words   |  4 PagesViolence and Conflict in Romeo and Juliet by William Shakespeare Romeo and Juliet is a tragic play written by William Shakespeare. This play is about star crossed lovers who are from two different warring families, the Capulets and the Montagues. Romeo, the leading male of the play is of the Montague family and his destined lover Juliet is of the Capulets. In this essay I am discussing the violence and conflict Read MoreRomeo and Juliet Analytical Essay968 Words   |  4 PagesA Taste of Shakespeare - Romeo and Juliet William Shakespeare is widely known for all of his literary works; one of his most famous love tragedies being Romeo and Juliet. A Shakespearean definition of tragedy exemplifies the sense that human beings are inevitably doomed through their own failures or errors, the ironic action of their virtues, or even through the nature of fate and destiny (Sayour, Susan, 2007). Romeo and Juliet is a tragic tale based on two young star-crossed lovers whose deathsRead MoreRomeo And Juliet by William Shakespeare967 Words   |  4 PagesRomeo And Juliet by William Shakespeare In Romeo and Juliet the beauty and ardour of young love is seen by Shakespeare as the irradiating glory of sunlight and starlight in a dark work. Discuss the techniques that Shakespeare would have used to capture this dominating image of light. In the time of Shakespeare, his plays would have been performed during the day, using natural light from the open centre of the theatre. Since there could be no dramatic lighting and Violence and Conflict in William Shakespeares Romeo and... Violence and Conflict in William Shakespeares Romeo and Juliet It is the violence and conflict that make this play exciting and thrilling. You would think that Romeo and Juliets main theme would be that of love. However, violence and conflict also became one of the main themes in this play. There were all kinds of examples of different types of disorder and conflict, brawls and fights between the two houses, the Montagues and Capulets, the violence of angry passion and the unnaturalness of love. At every turn the two lovers were faced with some kind of violence. The violence and conflict seems to carry the theme of love between Romeo and Juliet to its tragic end. The images of darkness portray†¦show more content†¦His words and actions showed ferocity and deep hatred. He was even determined to start a argument with Romeo at his own uncles party. (Act 1 Scene 5 Line 75-76) It fits when such a villain is a guest, Ill not endure him. Tybalt had so much hatred inside of him towards the Montague family, that he did not care where he started any kind of violent behaviour. Shakespeare put Tybalt in a scene where he would be placed with aggression and never in a scene related to love. The Capulets and Montagues were unable to walk past one another without causing a brawl in the street. It was pathetic that violence was caused in Verona because of their war. This made Verona an unsafe place to live in. so the violence not only affected the two families but it also affected to civilians of Verona. They would not only draw their swords anytime that they saw each other but they would mock each other as well. (Act 1 Scene 1 Line 39 - 42) I will frown as I pass byà ¢Ã¢â€š ¬Ã‚ ¦I will bite my thumb which is disgrace. To bite your thumb at someone is an ancient Italian insult; it was rude and extremely offensive to do that to someone. As the violence and conflict caused mayhem and chaos in Verona a warning was given to the houses by the Prince. In this day and age we have groups such as the mafia and gangs that make the environmentShow MoreRelatedViolence and Conflict in William Shakespeares Romeo and Juliet1647 Words   |  7 PagesViolence and Conflict in William Shakespeares Romeo and Juliet â€Å"Romeo and Juliet† is a large tragic play, which is about two feuding families the Montagues and the Capulets of Verona. Although it is a play about love, there are many scenes that contain violence and conflict. The play opens with a conflict between the Capulet and Montague households who become involved in arguments in a public place in Verona, they lose their tempers and swords are drawn. The play ends Read MoreViolence and Conflict in William Shakespeares Romeo and Juliet856 Words   |  4 PagesViolence and Conflict in William Shakespeares Romeo and Juliet Romeo and Juliet, a story set in Verona Italy, tells the story of â€Å"two star crossed lovers† from two feuding families, the Capulets and Montagues. There is much violence and conflict in the play and this in the main, stems from the feud. The plays themes are punishment, revenge, supernatural fate, lies, deceit, and conflict. After a while, Romeo and Juliet secretly marry behind their parents backs, perhaps Read MoreThe Tragedy of Romeo and Juliet: Who Is to Blame for Their Deaths?1460 Words   |  6 PagesWilliam Shakespeare, a world-renowned playwright, poet, and actor, has been known for centuries all around the world for his great variety of brilliant, poetic, and creative plays written during the Elizabethan Era. Shakespeare’s plays have the reputation of being among the greatest in the English language and Western literature, traditionally divided into the genres of tragedy, history, and comedy, and comprising of various imaginative settings, plots, characters, and conflicts. They have been translatedRead MorePetrol Station Scene Analysis844 Words   |  4 PagesIn the Petrol Station scene, William Shakespeare’s important theme of violence is amplified and discussed through Baz Luhrmann’s filmic interpretation. The theme of conflict between the Montagues and the Capulets is a constant and crucial idea throughout the play. Baz Luhrmann has highlighted the traditional Shakespearean language by modifying the setting to a modern context, therefore the audience is able to relate to the text. Furthermore, the setting choice of a petrol station provides the filmRead MoreRomeo And Juliet Film Analysis884 Words   |  4 PagesWilliam Shakespeare, is the most famous playwright of the English language as he successfully conveys many universal themes, in his 16th century tragedy, Romeo and Juliet, appealing to the audience during the time which it was produced. Hence it raises the question of how effective would Baz Luhrmanns 1996 film be as appealing to a 20th century audience? Luhrmann’s form of displaying the original play as a film, is a significant modern appropriation, as the audience can physically see the play unfoldingRead MoreWilliam Shakespeares Use of Dramatic Devices in Act 3 Scene 1 of Romeo and Juliet695 Words   |  3 PagesWilliam Shakespeares Use of D ramatic Devices in Act 3 Scene 1 of Romeo and Juliet Romeo and Juliet were written around 1595, by William Shakespeare. Romeo and Juliet is a tragic play. The play is basically a love and violence play but it’s hard to bring them both together because they both have a tragic outcome. The play is all about two families (Montagues and Capulets) that have a feud but their children fell in love with each other (Romeo and Juliet). Juliet’sRead MoreWilliam Shakespeare s Romeo And Juliet1378 Words   |  6 Pagesthe late 14th century, William Shakespeare’s Romeo and Juliet has copious imagery, displaying the relationship between cruelty and affection in the play. Multiple times, Romeo and Juliet’s seemingly incorruptible love for each other is conflicted by violent acts occurring around them. In their dialogue, saturated with light and dark imagery, brutality is shown dominating Romeo and Juliet’s relationship. The sensory images provide a very sharp contrast in the play. Shakespeare’s use of light and darkRead MoreViolence and Conflict in Romeo and Juliet by William Shakespeare765 Words   |  4 PagesViolence and Conflict in Romeo and Juliet by William Shakespeare Romeo and Juliet is a tragic play written by William Shakespeare. This play is about star crossed lovers who are from two different warring families, the Capulets and the Montagues. Romeo, the leading male of the play is of the Montague family and his destined lover Juliet is of the Capulets. In this essay I am discussing the violence and conflict Read MoreRomeo and Juliet Analytical Essay968 Words   |  4 PagesA Taste of Shakespeare - Romeo and Juliet William Shakespeare is widely known for all of his literary works; one of his most famous love tragedies being Romeo and Juliet. A Shakespearean definition of tragedy exemplifies the sense that human beings are inevitably doomed through their own failures or errors, the ironic action of their virtues, or even through the nature of fate and destiny (Sayour, Susan, 2007). Romeo and Juliet is a tragic tale based on two young star-crossed lovers whose deathsRead MoreRomeo And Juliet by William Shakespeare967 Words   |  4 PagesRomeo And Juliet by William Shakespeare In Romeo and Juliet the beauty and ardour of young love is seen by Shakespeare as the irradiating glory of sunlight and starlight in a dark work. Discuss the techniques that Shakespeare would have used to capture this dominating image of light. In the time of Shakespeare, his plays would have been performed during the day, using natural light from the open centre of the theatre. Since there could be no dramatic lighting and

Monday, December 23, 2019

As/Ad Model - 1332 Words

Macroeconomics – Chapter 10: The Aggregate Demand/Aggregate Supply Model * Keynesian Economics – Economists who focused on the short run * John Maynard Keynes - their leading advocate * the originator of macroeconomics as a separate discipline from micro * Classical Economists – economists who focused on long-run issues such as growth * Aggregate Demand Management – government’s attempt to control the aggregate level of spending in the economy * Equilibrium Income – the level of income toward which the economy gravitates in the short run because of the cumulative cycles of declining or increasing production * Potential Income – the level of income that the economy is technically capable of producing†¦show more content†¦238 * When consumption expenditures increase, the AD curve shifts to the right, when consumption expenditures decrease, the AD curve shifts to the left * Explain the shape of the short-run aggregate supply curve and what factors shift the curve – p.239 * Short-run Aggregate Supply (SAS) curve – a curve that specifies how a shift in the aggregate demand curve affects the price level and real output in the short run, other things constant * The curve is upward-sloping which means that other things constant, an increase in output is accompanied by an rise in price level * When aggregate demand increases, the price level rises * Two reasons that the SAS curve slopes upward, other things constant: * Upward-sloping curves in auction markets * Firms’ tendency to increase their markup when demand increases * TheShow MoreRelatedThe As And Ad Model Essay972 Words   |  4 PagesThe AS and AD Model Aggregate Supply (AS): The total of goods and services produced in an economy at a given price level (P), and period of time . The AS relation P=P^e (1+ÃŽ ¼)F (1-Y/AL,Z), explains the effects of output on price level. A higher output results in an increase in price level hence the upward slope of the AS Curve2. Aggregate Demand (AD): The total of goods and services demanded in an economy at a given price level and period of time1. The AD relation Y=Y(M/P,G,T), captures the effectRead MoreAdvertising Of The Ad Agency Model912 Words   |  4 Pagesindustry is dying a slow and painful death. The overall health of the ad business is a hotly debated topic in trade journals and industry conferences. I confess I believe that the ad agency model is archaic and in desperate need of an overhaul, but the actual act of advertising is here to stay. Brands will always need ways to communicate compelling messages to their target audiences, and consumers will always accept a certain amount of ad i nterruption if it means they can get free, or lower cost, accessRead More The AD/AS Model to Explain the Economy of China Essay example554 Words   |  3 PagesUsing the AD/AS model, we can account for China’s economy to have stable prices by having corresponding growth in output and technology or in other words, corresponding shifts in AD curve and the LRAS curve. Since China has a floating exchange rate, the appropriate macroeconomic policy would be a monetary policy. Typical monetary policies use monetary factors like changing interest rates or money supply to change consumer spending. For example to influence spending governments would increase theRead MoreThe Scene Of A Fur Coat Catwalk Show953 Words   |  4 PagesThe ad starts off with a short drumroll with lively and catchy background music, indicating an upcoming important event, which is a fur coat catwalk show. Beautiful women start modelling on the catwalk on by one. The scene shows audience and models alternati vely. Once the first model starts to walk, cameras of the reporters have not stopped flashing. Audience whistle and applaud as models walk in front of them, who are showing off the fur coat on their bodies seductively. The scene transfers toRead MorePrint Ad : The Sauer M11 A1 Handgun1062 Words   |  5 PagesPrint Ad: Sig Sauer M11-A1 â€Å"His other weapon is an F/A-18,† states the Sig Sauer print ad for the M11-A1 handgun. This ad is prominently displayed in one of the National Rifle Association’s (NRA) publications and specifically targets the gun enthusiasts who read NRA. Besides the prominent statement quoted above, the ad uses what some may call â€Å"tactical coloring† and a military setting to create an atmosphere that connects the product to support of our military and a daring attitude. The model furtherRead MoreThe Use Of Relativism And Its Effects On The Advertising1465 Words   |  6 Pagesrelate to the models in the advertisement based on past and current experiences. Advertisers need to make sure the ad is not only making consumers relate to their ad but it also makes the consumers want to be the people within the ad. I found two vehicle ads who used relativism techniques to connect to the consumers yet connected to the consumer with different views on relativism. The two ads I found were discovered in Sports Illustrated issues July 2014 and June 2014. While both vehicle ads use similarRead MoreRhetorical Strategies for Distinct Image Ads in Same Product1643 Words   |  7 PagesRhetorical Strategies for Distinct Image Ads in Same product Advertisement is a form of communication intended to persuade consumers to purchase or to accept the ideas, products or services. Advertising persuasion strategy not only has logic, but also has a unique artistry that advertisers use to find many effective persuasions for various kinds of target markets. Different ways to persuade customers for the same product could have distinct effects by analyzing targets, appeal methods, and anglesRead MoreMarketing Analysis : Maybelline s Ad931 Words   |  4 Pagesfirst fashion ad I selected is from the Cosmopolitan June 2015 magazine. Maybelline is advertising their lipstick in different shades of pink. This ad covers two full magazine pages, displaying a model on one page and the product on the other. I enjoy how the ad displays the model most because without looking at the next page, which has the product on it, I can automatically know Maybelline is advertising lipstick. The lipstick is so strong and bold and having subtle eye makeup on t he model helps theRead MoreThe Women s Health Magazines1661 Words   |  7 PagesA close analysis of this Sketchers ad that appeared in several women’s health magazines in 2005 shows how thriving pathos can be used to persuade audiences into purchasing products. The ad demonstrates the way advertisers use ads to generate emotions that create audiences to feel that they require a certain product in their lives. This ad displays sexual content to sell athletic shoes to women ages from mid-teens to yearly thirties. Although the ad was originally displayed in a women’s magazine itRead MoreComparison Contrast Essay1373 Words   |  6 Pagescontrasting are two make-up ads. I picked these two ads because I feel they do a great deal of drawing their consumers in. Mascara is a must have in the make-up world. Most women wear mascara to make their eye â€Å"pop.† Consumers will automatically look at these two ads because of the brand names and how people classify make- up. By knowing that a lot of consumers look at these ads they have to make the ads interesting. Not only will I be comparing and contrasting these two ads but by doing that I will

Sunday, December 15, 2019

Different sides of Clive Linley Free Essays

Which in this case makes him cold hearted and selfish human being who clearly does not have his priorities straight. This came as a big surprise to me after I had read how good of a friend he was. The book is mostly about two men who have been brought together again after their close friend dies. We will write a custom essay sample on Different sides of Clive Linley or any similar topic only for you Order Now The way how Clive treats his friend differences a lot from how he reacted in the situation mentioned before. In fact he is there for his friend in every situation no matter how difficult it might be. â€Å"When Vernon was laid up with a rare viral infection of the spine, Clive visited almost every day, bringing books, music, videos and champagne†(Mclean 1998:43). This is one of many examples what Clive had done for his friend, without asking anything in return. It shows that he still cares and knows how to treat people but maybe Just close ones. On the other hand, he was still palpable of arranging his best friend’s death and the other way around. The thing is, this part of the book came as a shock. He arranged the death of his best friend. That alone says something about him. He could be a self-centered and egotistic man. After having disagreed on a subject with Vernon and Vernon not taking his advice maybe he Just could not have let it go. Or he thought he was being a good friend and ending one’s life because that was what he thought the one had wanted. In that case it would make him in some eyes loyal and committed. Clive had asked his friend to end his life if he would start to lose It. Yes, on one condition only: that you’d do the same for me. V. â€Å"(Mclean 1998:57) Maybe In Clime’s eyes he was already losing It and he did what had to be done. In the end I think the book Is purposely ended with a mystery. It leaves a lot of questions about the characters as well. As to Clive Lintel- he Is a genius who does not let anything get In the way of his Inspirations, a person who knows how to treat his loved ones and a man who Is capable of doing terrible things either out of fury or to keep his word. Mclean, Ian. (1998). Amsterdam. Great Britain. Jonathan Cape How to cite Different sides of Clive Linley, Papers

Saturday, December 7, 2019

Strategic Finance Issues of Qantas Airways Limited (QAN)

Question: 1. An analysis of the information contained in the latest Annual Report and Financial Statements of the company, commenting on the strengths and weaknesses of the company over two years by applying ratio analysis in the categories listed above; 2. Suggestions or recommendations for improving the business, based on the analysis; 3. Full referencing of your sources of information, which may include any external sources such as the financial press, commentators and the internet that you may have used to strengthen your analysis. Answer: Introduction Financial statement helps to provide a clear and precise idea about the company financial position in the market. The report helps to throw light on the financial aspect of the company with the help of the ratio analysis which are calculate don he basis of the financial statement produced at the end of the each fiscal year of the company (Erickson, 1989). The company Qantas airways limited is considered to be one of the most leading airline service providers in Australia. Financial health of the company is determine by the profitability, efficiency, solvency ( short term and long term) and other key aspect such a market based ratio of the company which are analyse thoroughly over the period of two year. The paper helps to provide an in depth analysis of the company financial health of the Australian airlines services, Qantas Airways Ltd. With the help of the critical analysis of the financial statement of the company from 2012 and 2013 help to provide a clear a idea about the research study (Fridson Alvarez, 2002). Established in the year 1920, Queensland and Northern territory Air Services (QANTAS), from a domestic airline service provider the company grows rapidly and become one of the most global airline services across the world providing more than 150 destinations in more than 50 countries. Financial Analysis of Qantas Airways Ltd (2012 2013) Financial statement consist of the three key element which are balance sheet, income statement and cash flow statement which help to provide key business activities which are carried by the company over the given fiscal year which help to provide the financial prison of the company in the market (Gibson Frishkoff, 1979). Balance sheet helps to provide a clear and precise idea about the company financial aspect which consists of the asset and liabilities of the company which eventfully help the user to determine the financial stability of the company regarding the utilisation of the company resource (Golbe Schachter, 1985). Income statement help to provide a clear idea on the revenue generated by the company over the given fiscal year which eventually help the company to determine the net profit or loss the company suffered during the given year which help to provide as platform to forecast or predict the company future profit figure with proper strategic procedure (Hacioglu Dincer , n.d.). Cash flow statement of the company help to [provide a clear and precise idea about the company three basic activities which involves financing activities, operating activities and investing activities. Financial statement provide the platform for the ratio calculation such as from balance sheet company provide a clear idea on the several business risk with the help of the current ratio, quick ratio, debt ratio, financial leverage and short term and long term debt. Income statement helps to throw light on the company profitability aspect (Helfert, 1987). The financial analyses on the basis of their financial statement are as follows, Profitability ratio The profitability aspect of the Qantas has been analysed and determined with the help of the net profit margin (Hickman, Lester Hickman, 1996). Tax rate, asset turnover, return on asset, financial leverage, return on equity, return on invested capital and interest coverage. From the analysis of the profitability ratio of the company it is evident that the company net margin of profit increase as in the year 2012 the net profit margin of the company was negative which increased in the year 2013 to 0.03. Profitability ratio of the company help to identify and reveal the company current state of generating profit, it is significant to analyse and determine the current potential fro investment of a company as it is directly related to the increased earnings per share (Horrigan, 1967). It is considered to be one of the most critical and vital criteria for QAN investor to take effective decision. Asset turnover ratio of the company remains stable on the consecutive two year 2012 and 2013. The asset turnover ratio implies that the company is effectively managing its resource higher the value of the asset turnover ratio is favourable. Return on asset also helps to throw light on the profitability aspect of the company (Langsen, 1988). Higher value of ROA is considered to be favourable which signifies that the company is making money with the investment on the asset, however from the financial data it is evident that the company Qantas was making loss in the year 2012 on the investment which is increase in the year 2013. Return on equity is considered to be primary factor of the profitability of the company. Higher value of the ROE is considered to be one of the most crucial and significant as it indicates that the firm is able to generate income from the new investment. Return on equity seems to be improving for the Qantas Airways ltd as the company in the year 2012 was making huge loss from the investment as the figure are in negative while the company in the year 20 13 making money from the investment which is evident from the ratio analysis of the company. From the profitability ratio analysis it is evident that the company is making profit in the year 2013 when compared with the year 2012 (Lien Shrestha, 2010). Efficiency Ratio Efficiency ratio help to provide a clear and precise idea about the company overall capability manage its resource which eventually help the company to earn profit for the given fiscal year. Efficiency ratio is determined and analysed with the help of the days sale outstanding, days inventory, payable period , receivable turnover, inventory turnover, fixed asset turnover and asset turnover ratio which help to provide clear and precise idea about the perfect utilization of resource of the company (Miller, 1972). Days sales outstanding is considered to be one of the most basic measure of the efficiency of the company, as it is evident that it is easy to convert the sales into cash easily. Therefore it is recommended that the lower value of sales outstanding is recommended for the organization whereas the higher value of the sales outstanding is unfavourable for the organization. The days sale outstanding for the company is increasing which is not favourable of the company as it signifi es that the company is inefficient in credit sales collection. Inventory days value must be lower which helps to provide the business to decrease the level of investment in the inventory. The inventory days of the company must be lower, it is evident from the analysis of the Qantas company it is lower which is favourable for the company (Myer, 1969). Payable period is considered to be one of the most significant measures which help to provide a clear idea on the company short term liquidity aspect. Higher value of the payable period indicates that the company is making their dues cleared to their supplier quickly. Qantas payable period indicate higher value of the payable period which signifies that the company is clearing the due related to their supplier quickly. Account receivable helps to provide a clear and precise idea on the efficiency of the business in collecting and generating the credit sales. The receivable turnover ratio of the company Qantas is decreasing which indicate that the company is not able to collect its credit properly wh ich result in the poor credit sales generation from the company end (Oxenbridge, Wallace, White, Tiernan Lansbury, 2010). Fixed asset turnover is also considered to be one of the significant measure which helps to provide a clear and precise idea on the company efficiency ratio. Fixed asset turnover helps the company to determine whether the fixed asset is generating revenue or not. From the figure of the fixed asset turnover of the company Qantas it is evident that the fixed asset is generating revenue for the company as the fixed asset turnover increase over the year. Solvency Solvency of the company is related with the debt and liabilities that the company have incurred during the given fiscally year and ability to meet its short term obligation and long term obligation which eventually helps to determine and identify whether the company is susceptible to solvency risk. Short-term solvency Short term solvency includes several key aspects which are current ratio, quick ratio, long term debt and other long term liabilities. Current ratio helps to provide a clear and precise idea about company ability to meet its current obligation. Current ratio of the Qantas airways is increasing which indicate that the company current liabilities exceed the current asset. The company which have current ratio below 1 indicates that the company is not able to meet its current obligation as the value of the current ratio for the Qantas Company is less than one. Similarly quick ratio is also considered to be one of the significant measures of the short term solvency which help to determine the ability of the company to meets its short term obligation (Palmer, 1983). Quick ratio helps to determine the liquidity aspect of the business as it provide a clear and precise idea about the ability of the firm to pay all of its debt with the help of the available liquid asset. Quick ratio of the Qan tas airways is below one which indicates that the company is not able to repay all its debt with the help of available liquid asset. Quick ratio of the company should be above one which indicates that the company have sufficient liquid asset to repay its debt. The other key aspect of the short tem solvency is short term debt and short term liabilities which indicate that the Qantas Company have consistent short term debt which provide a clear picture that the company debt remains constant for two consecutive years which is a negative indication for the company liquidity aspect (Pettit, 2007). Long term solvency Long term solvency of the company is considered to be one of the significant measures to determine the ability of the company regarding the solvency risk related to its business operation. Long term debt, long term liabilities, financial leverage and debt/equity are considered to be one of most important element to determine the long term debt of the company (Robinson, 2009). Lower the value of the long term debt is considered to be favourable for the company which indicate that they are less susceptible to the risk of solvency. Lower value are favourable where as higher value of the long term solvency are not favourable as the business primarily depend on the external lenders thus it increase the risk related to the overall business operation which is more susceptible to solvency risk specifically at higher interest rate. A debt/ equity ratio is the percentage of the asset of the business finance by debt and by shareholders. Financial leverage is also determined as the trading on equity where there is a utilization of debt to acquire the new asset. Financial leverage of the company is decreasing which is not favourable as the chance to utilise the debt is less if the leverage decreases. Therefore the company should focus to increase the financial leverage which helps the company to utilise the debt to purchase new asset which will help to decrease the risk related to long term solvency of the company. Leverage is also referred as gearing, leverage is considered to be one of the most key measurements for a firm to determine the long term financial solvency. It is considered to be one of the most important measures to assess the risk related to the company which is finance by external sources (RIEDL SRINIVASAN, 2010). In the year 2013 QAN laid down a key strategy which decreases the debt to octal asset ratio indicating that the company QAN is less dependent on their creditors and they can clear the due to their customer and stakeholder without any financial burden. Market based ratios Market based ratio 2013 Services industry (Industrials sector) P/E ratio 12.4 14.6% Dividend yield 0 Price earnings ratio is considered to be one of the most critical and significant measure o evaluate how much the market current value for $1 of profit a company earn for the given share which eventually help to indicate that the expectation for a company growth which will be analysed in the given report to provide a clear and precise idea about the company market based ratios (Steffy, Zearley Strunk, 1974). With the help of the industrial sector analysis the company can utilised the rate of the proper service sector as a standard or a benchmark. With the help of the industrial sector analysis with the QAN P/E makes it clear that the QAN shares are undervalued relative to the overall industry average. The indicator with the help of comparison lead to a proper measure which provide that the investor have less expectation regarding the QAN growth and thus greater loss since the 2012 fiscal year (Wild, Bernstein Subramanyam, 2001). QAN Major airlines industry 2013 Dividend yield 0.00% 27% Dividend yield provide a clear measure that eh return the shareholder receive for each share in each period. The average repayment rate distributed by the airline industry is 27% for the year 2013 however the Qantas airline are only pay 0%. Conclusion and Recommendation From the analysis of the financial statement which eventually helps to calculate financial ratio force the flying kangaroo to focus for a increased market share primarily in the competitive environment. The analysis helps to provide clear and precise idea on the weakness and strength of QAN, along with external threats and opportunities (Velez-Pareja Davila, n.d.). Weakness and threats Decreased ROA and ROE leads to a decreased net profit margin which eventually lead to the poor profitability factors. Slow debtor and asset turnover signifies that the business operation is low. Low value of current and quick ratio signifies liquidity and solvency risk. P/E and dividend is less than the industry average signifies that QAN market based performance consists of share prices. Strength and Opportunities Relatively low and satisfactorily debt to total asset ratio. Enhanced strategic policy with proper and accurate direction to overcome the challenges in the international market. With the help of the SWOT analysis it is evident that the company Qantas is struggling to overcome the issue related to the business operation. QAN has been continuously lagging behind which is clearly indicated in the overall efficient and profitability two primary indicator of long term adversity. 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